Research on Export Evaluation System of Guangdong Lixun Precision Industry

Abstract

Consumer electronics industry is not only the core field for China to move from a manufacturing power to a manufacturing power, but also has become a new growth driving force of China's foreign trade and export industry. In recent years, China's consumer electronics exports have shown a strong growth momentum, with an average annual growth rate of 7%. However, with the increasing competition in the consumer electronics industry and the continuous rise of commodity prices, China's consumer electronics foreign trade companies have also encountered unprecedented challenges in the overseas markets.
In this study, Guangdong Lixun Precision Industry Co., Ltd. was selected as a case to make a comprehensive analysis of its export business. Through in-depth discussion of the company's export scale, market distribution, product structure and challenges, this paper reveals the problems in customer group diversification, production automation, product market risk and production delivery capacity. To solve these problems, this study proposes a series of practical countermeasures to enhance the market competitiveness and the sustainability of the export business. Suggestions include using sales channels such as e-commerce platforms to expand overseas markets, increasing investment in research and development to promote product innovation, optimize business structure to improve the ability to resist risks, improve automation level to enhance export delivery capacity, etc. By implementing these strategies, Lixun Precision is expected to further consolidate its leading position in the global consumer electronics industry and provide valuable lessons for other companies in the industry.